Robert C. Auritt

Robert is a trusted strategic advisor and outside general counsel with over 25 years of experience delivering practical legal solutions to clients across the sports, entertainment, creative, and technology industries. He focuses on complex business arrangements, including sponsorships, licensing agreements, and technology transactions, helping leagues, teams, media companies, tech startups, entrepreneurs, and content creators navigate multifaceted deals and capture new opportunities in today's dynamic marketplace.

Rob is at the forefront of emerging issues in esports, Web3, and AI, having negotiated several first-of-their-kind agreements in these spaces. His practice covers master services agreements, software licensing, website documentation, esports contracts, and influencer deals. He guides both startups and established companies in structuring commercial relationships and pursuing growth.

Before joining Archer, Rob was a partner at boutique technology and entertainment firms and served as Vice President and Deputy General Counsel at Comcast Spectacor, supporting the Philadelphia Flyers and Philadelphia Fusion esports franchise along with the company’s portfolio of venue-related businesses. Earlier, he was lead digital media counsel at NBC Sports, negotiating major agreements with the NFL, Yahoo Sports, and Twitter, and Senior Counsel at the Harry Fox Agency, focusing on music publishing and digital music licensing.