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In the News
04.28.2026
AI Companies Spending Big on ‘Business Backed Sponsorships’
AI companies are rapidly emerging as dominant sports sponsors, but unlike traditional brands, they prioritize “business-backed sponsorships” focused on enterprise access, operational integration, and proving real-world use cases rather than mass visibility. This shift is reshaping how teams and leagues package partnerships, emphasizing data integration, decision-maker access, and measurable business outcomes as AI firms compete for exclusive footholds.
Press Releases 2 results
Press Releases
04.09.2026
Archer & Greiner Attorneys Named to Law360 Editorial Advisory Boards
Archer is pleased to announce that partners Kate A. Sherlock, Brian M. McGovern, and Robert C. Auritt have been selected to serve on legal news publisher Law360’s 2026 Editorial Advisory Boards.
Press Releases
10.13.2025
Archer is pleased to announce that industry-leading sports, media and entertainment lawyers Stuart Goldfarb and Robert Auritt have joined the firm as partners in its Sports & Entertainment Practice Group. Both formerly with Cowan, DeBaets, Abrahams & Sheppard LLP, Stuart and Robert each bring over 25 years of national experience representing high-profile clients across the sports, media, and entertainment industries. Their arrival marks a strategic expansion of Archer’s practice and expands its presence in key markets, with Stuart based in the firm’s New York office and Robert in Philadelphia.
