Overview
Representative Experience
News & Insights
02.23.2026
Articles
ON YOUR MARK, GET SET, GO: A Playbook for Launching and Protecting a Brand
In an article for Women Leaders in Sports, partner Kate Sherlock explains that a trademark is a powerful business asset—protecting your brand identity, strengthening your legal rights through registration with the United States Patent and Trademark Office, and creating long-term competitive value when chosen and managed strategically.
06.23.2025
Client Advisories
U.S. Justice Department Establishes New Data Security Program to Prevent Foreign Adversaries from Exploiting Americans’ Sensitive Data
U.S. companies that collect and store sensitive personal data have until July 8, 2025 to comply with a new Department of Justice rule, known as the Data Security Program (“DSP”). What is the Data Security Program? The DSP prohibits U.S. companies from sharing bulk sensitive personal data with individuals or entities from countries identified as foreign adversaries, including but not limited to China, Russia, Cuba, Venezuela, and Iran (“Covered Person(s)”). Under the program, sensitive personal data is defined broadly and is not limited to traditional "PII", such as social security numbers and bank account information. Instead, the DSP aims to protect a much broader scope of information, including but not limited to human genomic information, geolocation information, biometric and health information, and financial information. Additionally, the DSP applies to government-related data, including any precise geolocation data and sensitive personal data that a transacting party markets as linked or linkable to certain current or recent former U.S. government employees.
01.15.2025
Client Advisories
New Jersey’s Comprehensive Data Privacy Law Now in Effect
New Jersey’s comprehensive data privacy law goes into effect today, January 15, 2025. The law gives New Jersey consumers greater control over their data and imposes significant obligations on businesses that collect and process such data. Some of the obligations include publishing a privacy policy detailing the business’s data collection, processing, and disclosure practices, providing consumers with the option to opt-out of the collection and disclosure of their information, and entering into written data processing agreements with third-party vendors that will be accessing or processing personal information. For more information about the law, please see our prior published client alerts here and here. If you need assistance in evaluating your business’s privacy compliance or if you have any questions or would like more information on the issues discussed in this Alert, please contact Kate Sherlock in Archer’s Voorhees office at 856-673-3919 or ksherlock@archerlaw.com.
