News & Insights

Generative AI in Sports: Using AI Tools Without Jeopardizing Confidentiality or Privilege

Generative artificial intelligence tools offer compelling efficiencies across the sports industry, from player evaluation and recruiting insights to sponsorship analytics, ticketing optimization, and game-day operations. However, their use raises legal risks related to confidentiality, attorney–client privilege and work product, preservation and discovery, and contractual rights. Professional sports organizations, leagues, teams, venues, event operators, sports marketing and sponsorship groups, and college athletics departments and NIL collectives should adopt thoughtful guardrails before deploying these tools in workflows that touch sensitive data or legal strategy. ...read more

ON YOUR MARK, GET SET, GO: A Playbook for Launching and Protecting a Brand

In an article for Women Leaders in Sports, partner Kate Sherlock explains that a trademark is a powerful business asset—protecting your brand identity, strengthening your legal rights through registration with the United States Patent and Trademark Office, and creating long-term competitive value when chosen and managed strategically. ...read more

Unchartered Waters: The AI Phishing Wave Is Here

Attorneys, Kate A. Sherlock and Nicholas T. Franchetti, authored the article, "Unchartered Waters: The AI Phishing Wave Is Here," for the New Jersey Law Journal writing, "AI is poised to make both traditional and spear phishing cheaper and more effective." For traditional phishing, AI can generate and send thousands of emails in virtually no time, whereas an individual threat actor would have needed minutes or hours to write each underlying email. Moreover, as AI has become more sophisticated, studies have shown that AI-generated emails are now indistinguishable from those written by humans. AI’s effect on spear phishing has been even more pronounced.  ...read more

Using AI Tools Without Jeopardizing Confidentiality or Privilege

Generative artificial intelligence tools have moved from novelty to ubiquity over the last year. Employees across all industries and departments are routinely feeding company and customer information into AI chatbots, AI “assistants,” and other AI tools to increase productivity. Much of this adoption is happening informally, without legal or IT sign-off, and often without anyone considering what happens to the data once it is typed into a prompt window. ...read more

U.S. Justice Department Establishes New Data Security Program to Prevent Foreign Adversaries from Exploiting Americans’ Sensitive Data

U.S. companies that collect and store sensitive personal data have until July 8, 2025 to comply with a new Department of Justice rule, known as the Data Security Program (“DSP”). What is the Data Security Program? The DSP prohibits U.S. companies from sharing bulk sensitive personal data with individuals or entities from countries identified as foreign adversaries, including but not limited to China, Russia, Cuba, Venezuela, and Iran (“Covered Person(s)”). Under the program, sensitive personal data is defined broadly and is not limited to traditional "PII", such as social security numbers and bank account information.  Instead, the DSP aims to protect a much broader scope of information, including but not limited to human genomic information, geolocation information, biometric and health information, and financial information. Additionally, the DSP applies to government-related data, including any precise geolocation data and sensitive personal data that a transacting party markets as linked or linkable to certain current or recent former U.S. government employees. ...read more

New Jersey’s Comprehensive Data Privacy Law Now in Effect

New Jersey’s comprehensive data privacy law goes into effect today, January 15, 2025.  The law gives New Jersey consumers greater control over their data and imposes significant obligations on businesses that collect and process such data.  Some of the obligations include publishing a privacy policy detailing the business’s data collection, processing, and disclosure practices, providing consumers with the option to opt-out of the collection and disclosure of their information, and entering into written data processing agreements with third-party vendors that will be accessing or processing personal information.  For more information about the law, please see our prior published client alerts here and here.  If you need assistance in evaluating your business’s privacy compliance or if you have any questions or would like more information on the issues discussed in this Alert, please contact Kate Sherlock in Archer’s Voorhees office at 856-673-3919 or ksherlock@archerlaw.com. ...read more

‘Not Just Another Startup’: The Archer Partner Who Helped Bring Back Philadelphia’s Cycling Classic

Archer partner Kate Sherlock was featured in an article in The Legal Intelligencer for her role in helping bring the Philadelphia Cycling Classic back to Philadelphia after a 10-year hiatus. ...read more

Implementing AI While Regulations Are Pending

As businesses increasingly adopt artificial intelligence in the workplace, regulators and employers continue to grapple with how to establish effective guardrails for a rapidly evolving technology landscape. Archer partner Kate Sherlock served as a panelist during a panel discussion at NJBIA's Tech Forward NJ conference, where lawmakers and industry experts discussed the challenges of implementing AI responsibly while regulatory frameworks are still being developed. ...read more

Law, Co-op and Career Growth With Kate Sherlock

Partner Kate Sherlock was a guest on the Drexel University Sports Business Roundtable podcast where she discussed her journey from Drexel University alum to attorney working in the sports industry. ...read more

Archer & Greiner Attorneys Named to Law360 Editorial Advisory Boards

Archer is pleased to announce that partners Kate A. Sherlock, Brian M. McGovern, and Robert C. Auritt have been selected to serve on legal news publisher Law360’s 2026 Editorial Advisory Boards. ...read more

Kate Sherlock to Serve as Board Counsel for Ronald McDonald House of Southern New Jersey

Archer partner, Kate A. Sherlock, will serve as general counsel to the Board of Trustees of the Ronald McDonald House of Southern New Jersey (RMHSNJ). Kate is a member of Archer’s Intellectual Property and Business Counseling Groups and represents companies and non-profit organizations of all sizes across various industries, including the technology, healthcare, automotive, food and beverage, entertainment, and fashion industries. ...read more

Eric Yun Discusses His Promotion to Partner with Law360

In the Law360 article, "Archer Names 6 Partners in 3 States," newly appointed Archer Partner, Eric Yun, discusses his recent promotion. ...read more

Kate Sherlock to Speak at Rutgers Law School Gender Diversity in IP Law Seminar

Archer partner Kate Sherlock will be a panel speaker at the Rutgers Law School seminar, Gender Diversity in IP Law. Kate and the other panel speakers will discuss their careers, challenges and triumphs. The seminar is being presented by Rutgers Intellectual Property Law Association, Rutgers Women's Law Caucus, and Rutgers Institute for Information Policy and Law. ...read more

Archer & CCSNJ Present "Preparing for the Next Chapter of COVID-19: Legal Guidance for Uncertain Times" Webinar Series Week 4

Archer has teamed up with the Chamber of Commerce Southern New Jersey to present a six week webinar series. ...read more

Robert T. Egan and Kate A. Sherlock to Speak at the Chamber of Commerce for Greater Philadelphia Virtual Event, "Defending Your Data Against Cyberthreats"

On Wednesday, June 3rd, Archer's Robert T. Egan and Kate A. Sherlock will speak at the Chamber of Commerce for Greater Philadelphia Virtual Event, "Defending Your Data Against Cyberthreats".  The workshop will focus on what companies should do in response to a cyber attack, how to prevent them, and why it is important to understand the legal implications of cybersecurity. ...read more