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10.16.2025
Speaking Engagements & Seminars
Ethics and Accounting Actions
Partner Andrew Cevasco will be presenting the session “Ethics and Accounting Actions” at the Bergen County Bar Association program, Mastering Elder Law: Advanced Strategies for the Modern Practitioner. Practitioners of elder law can learn the latest tips and tricks from industry experts. The full dynamic event combines elder law lectures with an interactive mock trial.

09.16.2025
Speaking Engagements & Seminars
13th Annual Estate Litigation Seminar
Join Archer’s Estate & Trust Litigation Group for our 13th Annual Estate Litigation Seminar, a complimentary program exploring the latest legal developments in trust, estate and fiduciary litigation.

05.23.2025
In the News
Buying Keyword Search in Competitor's Name Doesn't Breach Ethics Rules, 4-1 Ruling Says
The New Jersey Supreme Court has ruled that attorneys may purchase search engine keywords using the names of competing lawyers, so long as they include a clear disclaimer on any landing page. Common in digital marketing, the practice was found not inherently unethical under RPC 8.4(c), despite concerns raised by both the New Jersey State Bar Association and the Bergen County Bar Association. Archer partner Andrew Cevasco, who represented the Bergen County Bar Association, acknowledged the court’s attempt to balance innovation with transparency, stating: “I am gratified that the Supreme Court has reiterated that attorney advertising must be transparent and ethical and that the court now requires that an attorney who purchases the name of a competitor as a search term must include a disclaimer.” Still, Andrew expressed disappointment with the ruling’s limits, aligning with Justice Douglas Fasciale’s dissent, which characterized the practice as ethically questionable: “I respectfully wish that the court had adopted Justice Fasciale’s dissent... and holds attorneys to a higher standard of ethical conduct and professionalism.” While the majority found the keyword practice permissible with safeguards, Andrew and others remain concerned about the potential for misleading consumers, especially during sensitive moments when legal help is being sought.