Federal Appeals Court Announces First-Ever Test for Determining Joint Employer Status Under the FLSA
07.10.2012
Featured Insights

06.11.2025
Speaking Engagements & Seminars
2025 Business Law Symposium
Archer partner Gianfranco A. Pietrafesa will be serving as the moderator and a speaker at the “2025 Business Law Symposium.” Joining Franco as a speaker at this year’s event will be Archer partner Kate A. Sherlock. Co-sponsored by the New Jersey Institute for Continuing Legal Education (NJICLE) and New Jersey State Bar Association’s Business Law Section, the Symposium brings together attorneys, accountants and other professionals to explore the latest trends in and challenges for business.

06.09.2025
Speaking Engagements & Seminars
Initial Filing in Probate Court and Estate Timeline
Archer partner Tara Zane will be presenting the program “Initial Filing in Probate Court and Estate Timeline” at the National Business Institute’s seminar “New Jersey Probate Process from Start to Finish.” This seminar provides an all-inclusive guide to probate, as well as an update on the latest court procedures and tax laws.

05.23.2025
In the News
Buying Keyword Search in Competitor's Name Doesn't Breach Ethics Rules, 4-1 Ruling Says
The New Jersey Supreme Court has ruled that attorneys may purchase search engine keywords using the names of competing lawyers, so long as they include a clear disclaimer on any landing page. Common in digital marketing, the practice was found not inherently unethical under RPC 8.4(c), despite concerns raised by both the New Jersey State Bar Association and the Bergen County Bar Association. Archer partner Andrew Cevasco, who represented the Bergen County Bar Association, acknowledged the court’s attempt to balance innovation with transparency, stating: “I am gratified that the Supreme Court has reiterated that attorney advertising must be transparent and ethical and that the court now requires that an attorney who purchases the name of a competitor as a search term must include a disclaimer.” Still, Andrew expressed disappointment with the ruling’s limits, aligning with Justice Douglas Fasciale’s dissent, which characterized the practice as ethically questionable: “I respectfully wish that the court had adopted Justice Fasciale’s dissent... and holds attorneys to a higher standard of ethical conduct and professionalism.” While the majority found the keyword practice permissible with safeguards, Andrew and others remain concerned about the potential for misleading consumers, especially during sensitive moments when legal help is being sought.